Animade TV
To celebrate Pride this year, Animade TV created a specially crafted animation series for our charity to use across our social media during June.
Find out more about akt’s corporate pride partnerships in 2024!
At akt, we are extremely happy to receive donations for Pride. For us, it is a natural time to partner with corporations and launch activations at a time when they are more likely to grab customer and staff attention alike.
However, as proud members of the LGBTQ+ community we are also rightfully wary of disingenuous connection, which can ultimately do more harm for our community than good.
That is why we are passionate about collaborating with corporate partners who are committed to LGBTQ+ inclusion and equality internally, and who are seeking to build Pride campaigns that go beyond a social media post.
We are extremely grateful to have partnered with multiple corporate supporters during Pride month and beyond. With the support of our corporate partners, our charity has been given a platform to raise awareness about our services and offer support to anyone in need.
The list below includes a snapshot of some of our corporate partners during Pride Season 2024, and the activities they took part in to help us continue our work to support LGBTQ+ young people at risk of, or experiencing homelessness.
To celebrate Pride this year, Animade TV created a specially crafted animation series for our charity to use across our social media during June.
During Pride Month, Aspect Capital held a bake sale for akt, with the proceeds donated to akt.
To celebrate Pride Month, Barry M created a limited edition 'Full of Pride' nail polish gift set, with 20% of net profits from every set sold donated to akt.
Blue Fin Building took part in employee-led fundraising across Pride season, with proceeds donated to akt.
Bravissimo took part in employee-led fundraising across Pride season, with proceeds donated to akt.
This Pride season, akt was chosen as BA's LGBTQ+ Network's charity of the year. BA has 4 EDI groups and each year each one selects a charity to support.
This Pride Month, Britvic generously added an on-pack promotion to their Robinson's bottles, with the proceeds going to akt.
During Pride Month, Canary Wharf took part in a bake sale, with proceeds donated to akt.
During Pride season, Candy Kittens donated the proceeds from the sale of their exclusive Love Sweets. The packaging of the sweets was designed by the amazingly talented artist Bee Illustrates to celebrate love and the rainbow community.
For Pride Month, City Fibre did a Q&A with akt for Pride month, which was accompanied by donations to our charity.
City of London took part in employee-led fundraising across Pride season, with proceeds donated to akt.
For Pride Month, Coty donated proceeds from the sale of their Marc Jacobs fragrances to akt.
Covington generously made a Pride donation to akt and took part in employee led fundraising with the proceeds donated to our charity.
Crosstown and John Whaite came together to create a Passion Fruit & Coconut Rainbow Scroll for Pride Month. For every Rainbow Scroll sold, 50p was donated to akt.
During Pride Month, Doc Martens displayed information about akt in-stores, highlighting our vital work for LGBTQ+ youth at risk of homelessness.
To celebrate Pride Month, Elemental Herbology launched a Pride Limited Edition Smart Screen SPF50. 10% of the profits made from each one sold went to akt.
For Pride Month, Estella Bartlett donated 25% of the profits made from their ‘Rainbow Edit‘ to akt.
Expedia Group took part in employee-led fundraising across Pride season, with proceeds donated to akt.
To celebrate Pride Month, Flying Tiger created a Pride tote bag, designed to celebrate love, diversity and inclusion. 100% of the proceeds from these tote bags was donated to akt.
To celebrate Pride Month, Fox Williams organised a Pride party, which featured a raffle in aid of akt.
For Pride Month, Harris of London gave 10% of their proceeds from sales over 4 days to akt.
Harry's Grooming generously made a Pride donation to akt and took part in employee led fundraising with the proceeds donated to our charity.
Hearst took part in employee-led fundraising across Pride season, with proceeds donated to akt.
For Pride Month, HelloFresh expanded their Charity Donation Recipes series, which will see a portion of proceeds from four new meal kits being donated to akt.
To celebrate Pride Month, Here We Flo donated £1 to akt for every XO! Condom Pack sold.
To celebrate Pride Month, Hobbycraft took part in employee fundraising as well as till donations for akt.
To celebrate Pride Month, HouseProud held a Pride Party, with some of the proceeds made from the party donated to akt.
During Pride Month, 10% of the proceeds made from The Hummingbird Bakery's 'Pride Selection Boxes' was generously be donated to akt.
Illumicrate took part in employee-led fundraising across Pride season, with proceeds donated to akt.
For Pride Month, Jolie Beauty generously donated some of the proceeds made from their Makeup Pallet to akt.
To celebrate Pride Month, Josh Wood created a Pride Ride fundraiser with Soulcycle, raising vital funds for our charity.
Klaviyo took part in employee-led fundraising across Pride season, with proceeds donated to akt.
Knight Frank took part in employee-led fundraising across Pride season, with proceeds donated to akt.
During Pride Weekend in London, Leon generously donated proceeds from the sales of their 'Love Burger' to akt.
Linklaters generously made a Pride donation to akt and took part in employee led fundraising with the proceeds donated to our charity.
To celebrate Pride Month, Lockton Reinsurance hosted their first Pride event. At the event, Pride merchandise was sold, with proceeds generously donated to akt.
M&S chose akt as one of 36 charity partners that customers can choose to support via it’s loyalty scheme Sparks. M&S donates every time a customer shops with their Sparks card in store and online
For Pride this year, Morrisons donated profits from their Pride range, which includes a clothing and various Pride branded food products, to akt.
Norton Rose Fulbright generously provided akt with a grant, and partook in employee led fundraising across Pride season.
Global investment manager Nuveen have very generously committed to partnering with our charity for at least the next 3 years.
For Pride month, 90 Oliver Bonas stores displayed special vinyls in their windows featuring the akt logo.
This Pride Month, Ozone Coffee launched a limited Pride Edition blend. A portion of the proceeds made from this coffee was kindly donated to akt.
To celebrate Pride Month, in June Pantechnicon sold a pride themed croissant, with a proceed of the money made from these sales going to akt.
PayPal joined with akt as an official pride partner.
Pho partnered with akt via sales of their year-round Pride Punch cocktail. 50p per drink sold will be generously donated to akt.
As part of our partnership this year, Pret offered a ‘tap to donate to akt’ feature in their shops during June and July. A percentage of Pret’s Love Bar sales was also donated to akt in July.
During Pride, Puttshack donated 5p for every hole-in-one scored across each of its four venues.
Rightmove took part in employee-led fundraising across Pride season, with proceeds donated to akt.
For Pride Month, Royal Bank of Canada held a raffle in their Bishopsgate office. Proceeds from the raffle were generously donated to akt.
For Pride Month, Sainsbury's took part in employee led fundraising with the proceeds donated to akt.
For Pride Month, Shaftesbury Capital, Covent Garden, created the ‘Flowering with Pride’ floral installation. Visitors were invited to take a selfie with the instillation and hashtag #CoventGardenPride. For every photo shared and tagged on Instagram, £1 was donated to akt.
Shell Foundation took part in employee-led fundraising across Pride season, with proceeds donated to akt.
The Alchemist took part in employee led fundraising and events across Pride season and kindly made a donation to our charity from funds made from their Pride cocktail.
For Pride Month, The Dorchester Collection hosted a cocktail across their outlets for Pride weekend with proceeds going to akt.
For Pride Month, Dram generously donated proceeds from the sale of non-alcoholic beverages at their bar.
The London Edition Hotel hosted a fabulous Pride Brunch with Henry Holland and Purple PR with the proceeds donated to akt.
To celebrate Pride, Vertex Pharma hosted their annual BBQ fundraiser, with proceeds made from the fundraiser donated to akt.
To celebrate Pride Month, Whistles generously donated proceeds from their Pride jewellery line to akt.
To celebrate Pride this year, Whitbread partnered with Coca Cola. For every bottle of Coke Zero sold in all of their locations, Whitbread generously donated 10p to akt.