Thank you to all of these wonderful brands who are supporting akt this summer with special activations and promotions to raise funds to provide safe homes and better futures for lgbtq+ young people.

Ariel & Fairy Liquid

Pop into B&M stores where you’ll find Fairy Liquid and Ariel laundry tablets supporting akt this summer!

The Bank of England

To celebrate the launch of the new £50 note, The Bank of England will host a special charity auction of unique first issue notes with a portion of the proceeds benefitting akt.


Pick up Clean and Clear items in Boots and Tesco and support akt from June to September to Love the Skin You are In.

Cheeky Mare

The creative team at Cheeky Mare have launched a fabulous new mug to support akt.


Coach has generously supported akt again this year through the Dream it Real campaign.

Dr Martens

Dr Martens have just launched a special Pride shoe on their website and shoes will be in flagship stores to coincide with key Pride festivals.

The Elton John Aids Foundation

The Elton John Aids Foundation will donate all proceeds from the new cover of It's a Sin by Sir Elton and Olly Alexander.


The world’s first virtual perfumer, Fiole, will donate £1 per purchase on their website in June

Harry's Shave Club

Harry’s Shave Club’s annual Shave with Pride campaign will feature a new shaving kit designed by Zipeng Zhu.

Henry Holland x PopSockets

Henry Holland has designed a range of PopSockets which will be sold via Poptivism.

Island Poké

Island Poke has created a rainbow poke bowl to support akt this summer.


INKD has teamed up with Philip Normal to create a unique Cîroc bottle with proceeds to akt.

In Your Dreams

In Your Dreams will support akt with 10% of the profits of their Pride make-up line.

John Paul Gaultier

John Paul Gaultier’s classic fragrance Le Male celebrates its 25th birthday with a special Pride edition sold via Look Fantastic.

JW Anderson

JW Anderson will support akt with a share of profits from their ‘signature’ keyring again this year.

Koi Footwear

Koi Footwear will support akt with a share of the profits from the sale of their Pride Mary Jane shoe.

Marks & Spencer

Marks & Spencer will double donations to akt to celebrate Pride throughout June through purchases on the Sparks card.


Morrison’s will release rainbow doughnuts in shops in June to support our work.


PrettyLittleThing will donate 100% of proceeds from the sale of their Pride t-shirts to akt.

REN Skincare

REN will donate £20 per order purchased via their website from June to September. 

Russell Tovey x Absolute Art

akt will receive 20% of proceeds from sales of special art prints by LGBTQ+ artists curated by akt patron, Russell Tovey as part of the Absolute Art project.  The collection includes multigenerational group of LGBTQ+ artists living in Paris, London, and the greater New York area: Pol AngladaKatherine BradfordKyle ConiglioSola Olulode, and Joy Yamusangie

Tangle Teezer

Tangle Teezer are launching a new Pride themed brush which will be available on their website.

Victoria Beckham

Victoria Beckham has created her third Pride themed t-shirt and pouch in support of akt for 2021.


Whistles will support akt through sales of an exclusive print by John Booth and will host an event with Jack Guinness along with Paula Akpan, journalist and writer and, Paul Flynn, journalist, pop-cultural commentator, and author of Good As You: 30 Years of Gay Britain, and Amelia Abraham, writer, editor, and author of Queer Intentions, and the newly published We Can Do Better Than This, in a live panel discussion.  


YouTube will celebrate Pride on 25th June with a special concert featuring Elton John, Olly Alexander, Demi Lovato, Trixie Mattel and more.  Use the donation link on Tiltify and YouTube will double your donation! 

We are also grateful for the additional generous support from the following partners during Pride this year:

Pride Partnerships with akt 2021

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