This Valentine’s Day, Morrisons florists are celebrating all love by launching one of the UK’s most colourful flowers – the Rainbow Rose.


Part of Morrisons’ The Best range, the Rainbow Rose has been designed so that anyone can give it to anyone else and will be available in Morrisons stores from 11th February.  The rainbow is used worldwide to symbolise Pride in the LGBTQ+ community.

The Rainbow Rose costs £4 with 50p going straight to AKT! 


Morrisons have partnered with AKT to launch the rose. AKT was selected by the supermarket’s LGBTQ+ network.

Developed by Morrisons florists, the roses have been dyed so that each petal displays the colours of the rainbow. To do this, florists cut the rose stems and dip each part into a different coloured water - which are absorbed by the flower to turn each petal into a different vibrant colour - including blue, yellow, green, violet and pink.


Drew Kirk, Produce Category Manager at Morrisons says:

We’re stocking rainbow roses this Valentine’s Day for the first time. They’ve been designed to celebrate love.


Carrie Reiners, Director of Fundraising from The Albert Kennedy charity says:

"We’re delighted to partner with Morrisons on their Rainbow Rose campaign for Valentine’s Day."

As the national LGBTQ+ youth homelessness charity, we are always looking to raise awareness and raise vital funds to support the work we do to provide safe homes and support to young people who face homelessness - just for being brave enough to come out to their families and communities.


Find your nearest Morrisons here.